The dirndl has stood for tradition and fashion in equal measure for over 170 years. What was originally a practical work dress for the prostitute or maidservant was worn as a fashionable dress by townwomen in the summer around 1900 and even managed to break the centuries-old dress dictates of the nobility. The popularity of the dirndl has made it a symbol of Austria and yet it is more fashion than traditional costume. The exhibition Dirndl. Tradition goes fashion shows the exciting and eventful development history of the dirndl from the traditional "Gwand" in the Salzkammergut to the haute couture model by Susanne Bisovsky and Andreas Kronthaler for Vivienne Westwood. Fascinating. Smart. Fashion.